Start with operations, not design
Most online stores fail at the operations layer: unclear delivery costs, broken COD process, and inconsistent payment options. In Egypt, winning stores make checkout predictable before they optimize colors and banners.
Core setup for Egyptian buyers
- Payment stack: Offer both card/wallet via Paymob and Cash on Delivery for trust.
- Delivery policy: Show shipping fees and delivery windows by governorate.
- Order tracking: Give customers a simple order-status page and confirmation messages.
- Trust pages: Return policy, exchange policy, and customer support contact are conversion assets.
SEO structure that sells
Create category pages first (not only product pages). Google often prefers category intent for commercial queries. Your structure should be: Category → Product → Related guides. Then publish blog posts that answer pre-purchase questions and link them to relevant category pages.
Content that drives revenue
Write articles around buying intent, such as comparisons, sizing guides, shipping FAQs, and “how to choose” guides. Add clear internal links to collection pages and product filters. This turns informational traffic into qualified product sessions.
Before you go live
Test checkout on low-end Android devices, verify mobile speed, and confirm all transaction emails and WhatsApp confirmations are working. A stable checkout usually beats aggressive discounting in long-term profitability.