Why most content plans fail
Teams publish isolated topics without connecting them to money pages. Traffic may grow, but leads remain flat. Effective SEO planning starts from commercial intent, then expands to supporting educational content.
90-day framework
- Days 1–30: Publish 3 money pages + 4 support articles linked internally.
- Days 31–60: Add 6 comparison/how-to articles targeting objections.
- Days 61–90: Refresh top performers and strengthen internal links.
Topic cluster model
For each core service, create one pillar page and 3–5 related posts. Example: “E-commerce website in Egypt” as a pillar, supported by posts on payments, shipping, product photography, and conversion optimization.
Publishing standards
Every post should include one primary keyword, two to four secondary keywords, structured headings, practical examples, and at least two internal links to relevant service pages.
KPIs to monitor weekly
Track impressions, clicks, ranking movement, qualified leads, and conversion rate by landing page. Keep what drives leads; update what attracts traffic without business outcomes.